One of the most delightful alternatives to the classic ice cream cone involves a few scoops of creamy gelato. Gelato is actually the Italian sister to the ice cream cone. Gelato Products come in all kinds of sweet and savory, deletable flavors. Some flavors include black pepper, caramel or coffee. Because the flavors run the gamut, it is always helpful for a gelato shop to allow customers to do taste tests to figure out which flavor they like best and will purchase. This practice is very good for numerous reasons.
1. Guaranteed Customer Satisfaction.
When a person walks into a gelato shop and sees flavors like Ricotta stregata, Goat Cheese Cashew Caramel or Sweet Corn, they’re going to want to know what they’re getting themselves into. In cases like these, provide small tasting spoons for customers to experiment with the flavors that intrigue them the most. No customer wants to walk away with scoops of a gelato they don’t like the taste of. Allowing customers to do quick taste tests allows them to figure out which one tastes best and which one is worth the purchase. In a case like this, the customer is guaranteed to be completely satisfied.
2. Establishes Company Reliability
When a gelato shop allows their customers to do a trial run on a particular flavor they’re drawn to, it subliminally sends the customer the message that a shop has absolutely nothing to hide. The “try before you buy” technique is excellent because it allows for complete transparency on the part of the gelato shop. Transparency is one of the best values for a company to foster. Because of this, more customers will be more likely to purchase and trust a company because everything is on the table and out in the open.
3. Increases Sales
For a customer, one of the more fun parts of visiting a gelato shop involves trying all the different flavors. One might assume this could really put a dent in sales for a company if customers try flavors for free. However, there are a few key factors to consider. The spoons are not full-sized tablespoons. They’re smaller than the standard teaspoon, but they still are large enough to get the point across. When most customers begin the testing process, they are more than likely preparing to purchase. More sales means more profit.
Don’t be afraid to adopt this strategy for business. These practices will leave customers wanting more and more likely to return and purchase. This is the goal for any business owner, so involve the taste test. After all, it’s a win-win situation. The customer leaves happy and the company gets more money!